RSS

Tag Archives: 2018

Top 10 Blog Posts on Life and Entrepreneurship in 2018

Top 10 Blog Posts on Life and Entrepreneurship in 2018

Happy New Year’s Eve! Whether your plans to ring in the New Year are big and fancy or small and casual, at midnight tonight our clocks will all tick forward to 2019.

While today is a day that we tend to start looking toward the future and planning for the New Year, there’s one more thing we need to do to close this chapter on 2018. Join me as I take one last look back at 2018 and the topics that hundreds of thousands of you have enjoyed over these past 52 weeks.

#10 – Five New Year’s Resolutions for Better Time Management

If you’re like most people, better time management is a New Year’s resolution you set for yourself just about every January. Start 2019 off right with a new plan for your time management strategy. With fresh ideas and a renewed commitment, you will set yourself up for more success and less stress both personally and professionally.

Read the original blog here.

#9 – How to Win Back a Client

Client relationships aren’t unlike any other relationship we have in our lives. Breakups are hard and sometimes you really want to win someone back, especially if they’ve been good to you. Check out this blog post for tips and best practices to win back a client, and grow your business.

Read the original blog here.

#8 – When Should You Outsource a Task?

There are several key indicators of a task that could and should be outsourced. Read this popular blog post to learn what they are and how to apply them to your own to-do list this New Year.

Read the original blog here.

#7 – Married to an Entrepreneur: 8 Tips to Survive and Thrive

Whether you’ve been married to an entrepreneur or business owner your whole marriage or this is something completely new for you, there are some tried and true secrets to success I’ve discovered from my own experience. Learn what they are in this blog post!

Read the original blog here.

#6 – 11 Tips to Become a Better Public Speaker

Public speaking is a gift, and it doesn’t come naturally to everyone. However, there are some exercises you can do to enhance the necessary skills to become an effective speaker. Even if you don’t foresee the need to speak to groups of hundreds of people in your near future, being a good speaker will help you with everything from small client meetings to convincing your kids to do their chores.

Read the original blog here.

#5 – Love or Hate Infographics, They Work! Here’s Why.

Do you have a love-hate relationship with infographics? I get it. Sometimes this buzzword makes my skin crawl, especially when clients think it’s the solution for just about every communication problem out there. But there is a time and place where infographics can be highly effective. Learn what that is in this popular blog post.

Read the original blog here.

#4 – 7 Tips for Productive Conference Calls

If conference calls often feel like a huge road block in your work day, you’re in good company. I’ve struggled with making conference calls more efficient, and dare I say enjoyable, for years. Here’s what I learned about improving the effectiveness of conference calls.

Read the original blog here.

#3 – 6 Ways to Grow Your Media Relationships

Forging meaningful relationships with key media contacts is helpful for any business owner and entrepreneur. It’s especially helpful for those of us who are in charge of advertising, marketing or public relations for a business. In this blog you’ll learn six ways you can grow your own media relationships in 2019.

Read the original blog here.

#2 – 5 Things Consultants and Freelancers Need to Stop Doing

We often read about what we should be doing, but this blog take the opposite approach of pointing out some really harmful habits of consultants and freelancers that need to stop in 2019. Learn what they are in this blog.

Read the original blog here.

#1 – How Public Relations Makes Advertising More Effective

And finally, at #1 is the most popular blog from 2018. This is something that many business owners and entrepreneurs don’t really take time to think about, but it’s so important for any business – especially if they want their advertising dollars to work harder for them. Start 2019 off right by learning how public relations makes paid advertising more effective.

Read the original blog here.

Which of these top 10 blog posts on life and entrepreneurship inspired you the most? What topics would you like to see me touch upon in 2019? Share your thoughts by leaving a comment below!

Advertisements
 
Leave a comment

Posted by on December 31, 2018 in Business, Business & Success, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Twas the Day Before Christmas (The Business Owner’s Version)

twas the day before christmas

(As retold by a mom and entrepreneur)

Twas the day before Christmas, when all through the house
not a computer was running, not even a mouse.
Cords and chargers were stowed with care,
in hopes we had strength to leave them there.

One sleepy critter was nestled snug in her bed,
while visions of toy mice danced in her head.
For once taking a cue from my jolly, gray cat,
I settled my brain for a short winter’s nap.

Is it possible to tune out all of the clatter,
to focus on Christmas and what truly mattered?
No doubt it would feel different to completely unwind,
what’s the worst that could happen, we’d have a good time?

So from now until New Years, the blog posts can wait
there are loved ones to hug and cookies to bake.
This short disconnect will help creativity soar
and inspire me to write better than ever before!

Until then, don’t worry what to do with your time,
make your own holidays as relaxing as I’ve made mine.
Here’s my final wish before the exit I make,
“Happy Christmas to all, and to all a short break!”

 
Leave a comment

Posted by on December 24, 2018 in Business, Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Facebook’s Latest Changes Favors Person-to-Person Contact – and You Should Too!

Facebook changes

In a video announcement released by Facebook earlier this month, Mark Hull, Director of Product Management, opens by saying “People come to Facebook to connect with the people who matter to them.” The video goes on to explain that over the next year Facebook intends to implement a series of changes to alter the way we receive and interact with the content that comes across our newsfeeds.

My first reaction was that this would be some new marketing strategy to enable businesses, and maybe even individuals, to promote their content in a highly targeted and intensive way. However, it’s quite the opposite!

Rather, it appears that Facebook has done their homework and came to the same, glaring conclusions as the rest of society (whether we choose to fully acknowledge it yet or not). And that is we have become, for the most part, addicted to social media in a serious and life-changing way. At minimum, scrolling through Facebook and taking in everyone else’s highlight reel causes us to feel negative about our own lives. From there, it can quickly progress to people who weigh their entire self-worth by their social media engagements and suffer severe depression and anxiety as a result.

Social media is the drug of choice for many, and Facebook has taken responsibility for helping us rehab from this. While I see these changes as having real potential for positive change, it’s important that we, the users, understand the method for how things show up in our newsfeed so that we can (somewhat) take control of what we’re exposed to.

In light of the changes Facebook plans to implement over the coming year, here are 5 things we must learn to do differently to attain the best (and by that I mean healthiest) user experience.

Prioritize your person-to-person contact.

Sometimes I login to Facebook with the intent of seeing how my friends and family have spent their weekend and all of a sudden I’ve spent an hour watching “Tasty” videos of instructions for how to make casseroles and cheesecakes. Can you relate? Facebook has identified that most of us get sucked into viral videos and articles that have nothing to do with our personal community. While this content is fun temporarily, their research has proven that it’s harmful long-term.

This next step is going to be hard, but when scrolling through your newsfeed try to pay the most attention to your connections personal shares of photos and posts – a family selfie, photo album from a recent vacation or a call for advice on a topic. By scrolling to, and spending more time looking at this content, you will help Facebook better curate a more personal and meaningful newsfeed for you. The next step builds upon this further…

Engage with the content – if you like it, show it!

When you come to personally shared content that you enjoy, take the minimal extra effort to click the “like” button. It’s silly how challenging or awkward that feels for most of us. For example, my Facebook connections have grown quite a bit over the years from just my closest friends who I’ve spent years of my life getting to know, to people that are maybe one or two degrees removed from a friend and quite likely I’ve met them once in person, if at all.

I enjoy growing my network, but I don’t feel close enough to all my contacts to engage with their content. This shouldn’t hold me back! I’ve seen relationships grow through mainly Facebook interaction where you do start to feel like you know the other person. So long as you’re not crossing any major “stalking” boundaries, people will appreciate your likes and comments. I know I love seeing how people engage with my content, and we could all do a better job of reciprocating.

Why this is important for Facebook’s new changes is that the more you engage with your contacts, the more you will see these contacts show up in your newsfeed, and vice versa. Again back to curating your own newsfeed, you can help customize what you want to see more of by showing Facebook what you enjoy.

Put effort into your communication.

Facebook is now telling us that engaging with content through likes is good, but commenting is great. It takes maybe one whole second to react to post and throw a thumbs up or heart up there. But by taking the time to write a couple sentences in the comment section shows Facebook this is a genuine connection, someone who you feel comfortable engaging with on this level.

As a result, these interactions will be ranked higher than a mere post like. What hopefully will result is that people will be inspired to start a dialogue with one another, even if it’s through private messenger. This is way better than everyone posting photos of their “highlight reel” which, whether intentionally or unintentionally, can make people feel pretty bad about the reality of their own lives.

Don’t be a passive scroller – it’s for your own good!

All of this being said, you “passive scrollers” out there won’t be doing yourselves any favors by standing in a corner. You’ll need to jump in and engage your contacts if you want to have some control over whose content you see most often in your newsfeed.

Some of my newer friends to Facebook, who haven’t felt comfortable reaching out to request contacts beyond their own family, often complain that their newsfeed is filled with just one or two people who post “all the time.” The reality is, if you only have 30 Facebook friends and 5 of them post once or more per day, you’re going to feel like they are bombarding your newsfeed. If you really want more variety in your newsfeed, you need to grow your Facebook connections. You should still be careful with how you do this, but if you open up a bit, you’ll realize that friending a co-worker is not the same as giving them keys to your house. Be authentic in real life and on social media and you will have nothing to hide.

Login with a purpose and a time limit.

Here’s a novel idea. Get serious about limiting your exposure to social media. This is easier said than done, I know. I would likely be appalled by the number of hours I spent on Facebook that I don’t even account for.

Here’s my challenge to you, if you really want to reduce the negativity and anxiety of being dependent upon social media for entertainment. Establish a purpose for surfing Facebook and set a time limit. Your purpose doesn’t have to be “marketing my business” (and that’s a pet peeve of mine that will have to be a whole other blog series). It can still be completely social, but at least login knowing your purpose. For example, maybe you want to catch up with a friend you haven’t reached out in a while. Don’t just stalk their profile, send them a message or comment on their latest post! Or maybe you need some parenting advice or a recommendation for an HVAC company. Though still social, these purposes lead your mindset and your engagement on social media and keep you from getting lost down a Buzzfeed rabbit hole.

Through these changes, Facebook actually anticipates the time their users spend on the platform to decrease! However, they feel the time users do spend on Facebook will result in a healthier, more positive experience.

How do you feel about these changes to how Facebook shares, and favors, content? Do you think it will be an enhancement to user experience, a setback to businesses or a little of both?

Jump in the conversation!

 
 

Tags: , , , , , , , , , , , , , , , , , , ,

7 Public Relations Tactics You Need to Implement in 2018

7 Public Relations Tactics You Need to Implement in 2018If you’re feeling overwhelmed by the thought of all the new strategies you think you need to implement into your business plan in 2018, I urge you to step back, take a breath and find a clear focus on what’s going to really make a difference in your business.

You don’t have to do it all! In fact, you simply can’t. If you have a limited amount of time and resources to devote to your public relations strategy this year, you need to prioritize these seven tactics that will give you the biggest bang for your buck. Here’s what they are!

  1. Get serious about collecting customer contact information

All too often I meet with clients who are excited to finally implement an email marketing strategy to reach their customers. The glaring problem? They have failed to consistently collect this contact information over the years! Right now is absolutely the best time to develop your process for compiling customers’ names and emails. Even if you’re not quite ready to roll out regular emails to them, you will never regret having their contact information for future use!

  1. Position yourself as a thought-leader

Is one of your business goals for 2018 to rise above your competition as the go-to resource for information related to your industry? You know, do you want to be considered a “master of your craft?” If so, you need to have a strategy for positioning yourself as a thought-leader. You can achieve this through many different means, and in fact, it’s important that you approach it from all angles so that you’re reaching people in multiple ways.

Look to social media platforms like Linkedin where you can tailor your profile content and the articles you publish to achieving this goal. Speak like an expert! Regularly post content to your website and social media profiles that shares timely, insightful information on changes and trends taking place in your industry. Join group discussions where you can ask and answer questions. The more you put yourself out there and engage with other people, the more you will build a name for your personal and professional brand.

  1. Refresh your website content

Think of it like spring cleaning for your brand! If you haven’t reviewed and refreshed your website content in the last 12 months, it’s time to dust it off! Think of how you have grown since the time you wrote this content. You’ve likely gained new clients, added new services or hired new employees. Maybe you’ve restructured your business model entirely! All of these reasons, and many more, are why you need to refresh your website content in 2018. It doesn’t have to be a complete overhaul either. A few tweaks here and some updates there will quickly bring your content up to speed, increase your SEO and more accurately reflect the current state of your business.

  1. Have a strategy for self-promotion

To successfully use public relations strategies to benefit your business, you need to get comfortable with self-promotion. If you’re not promoting your accomplishments, successes and awards, I promise you that not one else will either. This year, commit to tastefully and tactfully enhancing your brand by calling attention to notable achievements. There are a variety of PR tactics to accomplish this, and it will mostly depend upon what you’re promoting and your target audience. You can send out press releases, host a press conference, make it part of your email newsletter, showcase it on your website, post it to social media and much more. What’s most important it that you keep an eye out for opportunities to promote yourself – and take them!

  1. Be prepared to handle a crisis

On any given day, you will see a new scandal or crisis come across the news cycle. Whether this has to do with the business as a whole, or one of the employees, not having a plan to respond to such a crisis can have devastating effects. This year, get serious about mapping out your crisis communication strategy, both internally and externally. It doesn’t have to be an extensive document, but it needs to answer key questions such as who will serve as the spokesperson, will you issue a press release, how will you communicate what’s going on internally, how will you communicate with the public that the problem is being appropriately handled. Anticipate the most common crises your particular business is at risk of experiencing and outline some key talking points in advance. You’ll be extremely grateful to have thought this through prior to a crisis occurring.

  1. Focus on the social media that matters

You can’t do it all and do it well. As the world of social media continues to expand at a rapid rate, you will need to get strategic about where you choose to devote your time. This year, narrow your focus to only the social media platforms that reach your target audience. Be realistic about the time you can devote to maintaining your social media presence. Do your research to understand the demographics each type of social media hits as well as the best practices for effectively engaging your audience. If it doesn’t align with your goals, don’t waste your time here!

  1. Get professional help

While the struggles and stresses of business ownership might make you feel like you need to see a therapist some days, this isn’t the kind of professional help I’m referring to here. Rather, this year I urge you to really assess the value of your time and how it is best spent. Hiring a professional PR consultant to help with strategy and implementation could be a very wise investment. Their years of experience and relationships in the PR field will yield far greater results than what you could achieve on your own. Moreover, your time is better spent focusing on business development and operations, so that when implemented, the PR tactics drive customers to a thriving business that is equipped to handle their requests.

Which of these seven public relations tactics do you plan to implement in your own business in 2018? Join in the conversation by leaving a comment below!

 
Leave a comment

Posted by on January 22, 2018 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

5 New Year’s Resolutions for Better Time Management

5 New Year_s Resolutions for Better Time Management

Some of my very first blog posts have focused on the topic of time management. I’m passionate about discovering new ways to efficiently use my time so that I can have the greatest impact on my clients while maintaining a healthy work-life balance. The reality is, it will always be a work in progress and sometimes I slide back into old habits that leave me feeling overwhelmed.

For 2018, I want to refresh my time management tools to make this year my most fulfilling one yet, both on the professional and personal sides of life. If you find that you’re already struggling to keep you head above water in these first few weeks of January, I urge you to join me in making five small, but impactful New Year’s resolutions. The common goal of these resolutions is to help you balance your life so you’re doing more of what you love, and being mentally present in the moment to fully enjoy it.

Take this resolution with me! In 2018, I will…

  1. Start my morning with a clear “inbox”

Several years ago (once my kids were finally on good sleep schedules), I began to wake up one hour earlier than the rest of my family. I used this time to wake up, drink a cup of coffee and clear out my inbox. By the time everyone else was waking up, I had handled many small tasks and outlined the tasks I needed to accomplish that day. I could then close my computer and enjoy those morning hours with my family.

By the time my husband and sons were off to their respective locations for the day, I could again open up shop and jump right into my core tasks. I found this single hour in the morning gave me so much more patience and peace of mind to be present with my family. While there may be some mornings I choose to hit snooze, I resolve this year to use this “power hour” at least 3 times per week, or as needed.

  1. Keep an organized to-do list for each day

I have always kept a rolling to-do list of every task on my plate at a given time. However, this year I resolve to take things up a notch and organize this a bit further. I find that by placing my to-do’s on a list on my computer, I no longer carry around the mental weight of trying to remember it all. I also love the satisfaction of deleting something from my to-do list.

This year, I plan to keep a daily to-do list where I can spread out and prioritize my work tasks over the course of the week. In doing so, I know that I merely need to accomplish what is on today’s to-do list to stay on track. One long list can be paralyzing to tackle. Rather, a list that breaks it down by day and order of importance is far more manageable.

  1. Manage other people’s expectations of my time

This is an important one! Typically I try and complete work tasks as quickly as I can for my clients, often giving them same-day service. While this has helped to build up a great book of business, adhering to this standard every single day is neither reasonable nor necessary. Rather, this year I resolve to manage people’s expectations of my time, both professionally and personally. I plan to assign a realistic deadline so everyone is on the same page and so that it works into my workflow without causing undue stress. I anticipate I will often deliver tasks in advance of the deadline, which is all the better for building a good reputation with clients! But having a deadline as my buffer will help me retrain myself that many tasks can wait while I prioritize other things in my day like relaxation and family.

  1. Block schedule my time

Another secret to getting the most out of the hours in my day is to use a block scheduling strategy. On days when I have one out-of-the-home meeting scheduled, I try to schedule a few others as well. There are a few reasons for doing this. First, I know I will already be out and about and professionally dressed (not always the case when working from home!). Second, having just one meeting during the day really breaks my concertation and work flow. If it’s going to get broken anyways, I may as well make it worth it by blocking most of that day out for other meetings.

On the flip side, days when I have no meetings or phone calls scheduled, I am very protective of this time and strategically plan nothing else on such a day. I know I can get into a deep concertation and plow through a lot of work tasks that would typically take me far more time if disrupted by anything else. I love these days just as much as I love my client meeting days. It’s all about balance – and something that I resolve to gain more of in the New Year.

  1. Decline or outsource tasks I don’t have the time or desire to take on

When you spend any part of your career as an entrepreneur, you quickly learn to say yes to any work that comes your way. However, once you’ve built a solid business, you need to remove yourself from the trap of trading your time for tasks that don’t pay your market rate or that you simply down enjoy. While I have gotten better each year, I want to make a conscious effort in 2018 to decline or outsource tasks I don’t have the time or desire to take on. This applies to work tasks as much as it applies to household tasks.

Consider what you time is worth. If you can work an extra hour or two and afford someone else to do something you don’t enjoy, like clean your home, it’s more than break even! Before you start turning down or having someone else take on work for you, get a good grip on your budget and understand your “hourly rate.” Then, gradually transition into letting other people help you get things done. After all, it’s an opportunity to someone else to make a living too!

Have you made a resolution for the New Year? Does it focus on time management or something else? Share what you hope to accomplish in 2018 by leaving a comment below!

 
 

Tags: , , , , , , , , , , , , , , , , , , ,

Top 10 Blog Posts on Life and Entrepreneurship in 2017

2017 blog postsHappy New Year! I hope you woke up today inspired to tackle your goals for 2018. Whether it’s kicking a bad habit, taking better care of yourself or going after a new job, everything starts with that first step. I hope I can offer you some motivation to take your first step toward reaching your New Year’s goals and resolutions with a special blog post. I’ve compiled the top articles from 2017 on life and entrepreneurship that you, the readers, helped to show me were among your favorites.

While today is a day to look toward the future, I want you to join me on one last look back at 2017 and the topics that inspired thousands of you to possibly join me on an entrepreneurial journey!

#10 The Benefit of Business Turnover in the New Year

In the business world, it seems like when it rains it pours. Losing a few clients back-to-back can feel like the walls are caving in around you. Will you survive? The short answer is – yes. In fact, business turnover can be a prime opportunity to restructure and rebuild an even better business model that will service you well into the future.

Read the original blog here.

#9 Five Things You Can Immediately Do To Gain More Business

Speaking of rebuilding your business, did you know there are five things you can implement right now to gain more business? No gimmicks, just honest advice. Don’t overlook the low hanging fruit that could be at your fingertips right now!

Read the original blog here.

#8 How to Plan an Event That Inspires Guests

I’ve planned a lot of events throughout my career and have witnessed the stark contrast between events and events designed to inspire their guests. The difference in outcomes is substantial. Whether you’re a non-profit on mission to raise funds or a for-profit business looking to give back to the community, I share my tips for planning an event that inspires guests to act.

Read the original blog here.

#7 How to Win Over a Client in the First Meeting

In business, your first meeting is like a blind date. You and the client both arrive hoping to hit it off, but that doesn’t always happen. In most instances, you are in control to make a good first impression and win over the client in the first meeting. This blog shares how you can do that!

Read the original blog here.

#6 Five Signs a Client is Not a Good Fit for Your Business

As much as you want to win over a client, you don’t necessarily want to work with every client who comes your way. Why? Well sometimes a client isn’t a good fit for your business. Maybe it’s their budget, their values or their attitude. Here are five signs a client is not a good fit for your business.

Read the original blog here.

#5 The Two Week Evaluation Every Entrepreneur Should Take

Are you a business owner/entrepreneur? Then you most definitely want to start the New Year with this two week evaluation. Find out if what you’re currently doing is aligned with what you hope to achieve. Are you happy? Satisfied? Balanced? I know I’ll be starting 2018 with this two week evaluation!

Read the original blog here.

#4 Low Cost and No Cost Business Tools Every Entrepreneur Should Use

This proved to be a very popular blog post in 2017! It seems that most business owners can relate to the topic of wanting to find low cost and no cost tools to help their business run as efficiently and lean as possible. Check out what I use and recommend!

Read the original blog here.

#3 What No One Tells You About a Career in Public Relations

I’ll be honest. When I chose a career in public relations, I really didn’t know what it was. I knew it required writing and communicating, which I love to do. However, there are some significant details about choosing a career in PR that no one told me. It’s likely they didn’t even know what this wild ride would include! So I’ve shared what I learned to hopefully educate some future passionate PR professionals.

Read the original blog here.

#2 Seven Things I Will Never Have as a Business Owner

While owning your own business will provide you with a lot of advantages, there are a few things I know I’ll never have as a business owner. But it’s not all bad! Take a look at what you can expect to kiss goodbye whenever you take the entrepreneurial leap.

Read the original blog here.

#1 How to Create the Job You Want

And the number one blog post from 2017 on life an entrepreneurship was “How to Create the Job You Want!” I’m not surprised. Who wouldn’t want to learn how to take control of their career by creating their dream job? Yeah that sounds glamorous and easy and I caution you that it’s not. However, I share some useful and practical advice for taking the initial steps toward creating a job that you love to wake up to each day.

Read the original blog here.

Which of these top 10 blog posts on life and entrepreneurship inspired you the most? What topics would you like to see me touch upon in 2018? Share your thoughts by leaving a comment below!

 
Leave a comment

Posted by on January 1, 2018 in Business & Success, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

 
%d bloggers like this: