The Role of Evergreen Content in a Marketing Strategy (Guest Contribution from Niki Vriens)

By Niki Vriens, Guest Blogger, Freelance Creative Communications Summer is a great time for binging podcasts, isn’t it? Between a few road trips to the beach and yard work, I recently finished Wiser Than Me, a show hosted by the hilarious Julia Louis-Dreyfus. In it, she interviews female legends over 70 years of age, ranging …

The Modern Guide to Planning a Business Grand Opening Event

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Spring is the season for …

Making Christmas A Celebration Not An Obligation: The essentials for reducing holiday stress

If the advertisements, TV specials, and store decorations aren’t enough of an indication – the holidays are here! And so begins the preparation and the stress that often accompanies this season. I have never decorated for Christmas before Thanksgiving and only once did I give in to Black Friday shopping (and believe me, that was …

Struggling to Keep Up With Your Blog?

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! For anyone who has the …

The Modern Guide to Planning a Business Grand Opening Event

Spring is the season for new beginnings, and it certainly feels that way in the local, small business community. It’s a beautiful thing to see so many new businesses opening their door for a fresh start and with great hope for what this opportunity can blossom into! In my work as a public relations consultant …

How do you measure success?

How do you measure success? Sit with this thought a moment. Two answers will likely emerge, your honest answer and your desired answer. Your honest answer is how you truly believe success is measured and defined - right now - likely molded by society and what we see others accomplishing. The other, your desired answer, …

Awesome Blogging Tips from Experts

For most people, starting a blog is the easy part. However, making your blog stand out from the rest is where the real challenge lies. The power and popularity of blogging are no longer up for debate. Nowadays, a staggering 91% of businesses are using content marketing. In today’s modern world, many people are making …

Struggling to Keep Up With Your Blog?

For anyone who has the goal of blogging regularly, you know it can be a real challenge to keep up with the demand for new content. Whether your blog is for professional or personal use, so many other obligations in life can pull you away from spending time with your thoughts. For me at least, …

Blogging Fatigue? How to Generate Fresh Topics that Will Inspire You to Write

Have you ever come to a day, maybe even a week or longer, when you felt like your brain was on screen saver mode and you couldn’t wake it up? For me, this most often happens as it relates to creative writing, which is unfortunate because this is at the core of what I do …

Key Ideas that Will Make You Better at Creative Problem Solving

What is the last problem you had to solve? Maybe it was so small you hardly realized you were making choices to reach a resolution. Or maybe it was so overwhelming and stressful you never want to relive that moment again. We are challenged to solve problems each and every day. The difference between whether …