Guide to Crafting an E-Commerce Customer Service Strategy

Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy

How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer's best advice on how to properly market your brand on Instagram. Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity … Continue reading How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The Professional Way to Deliver Hard News

The hard truth is that at some point in your professional career you will need to deliver news that is negative, critical, or disappointing to someone else. We are humans, after all. This means we're going to make mistakes and continually adjust from the steep learning curve that is life. Being perfect in an effort … Continue reading The Professional Way to Deliver Hard News

Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)

The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. When you decide to become an entrepreneur or manage your own business, you know that you need to be visible on social media to have success. While the … Continue reading Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)

How to Be Your Own Best Executive Assistant

For many small business owners and entrepreneurs, it's fun to romanticize the idea of having an executive assistant who makes your personal and professional life seamless, comfortable, and organized. You know, like what you see in Hollywood movies where the CEO has someone who brings their preferred morning beverage to the office without having to … Continue reading How to Be Your Own Best Executive Assistant

The Secret to Great Email Subject Lines

I have written quite a few marketing emails for clients and one of the most critical questions I must consider is what type of subject line will yield the highest engagement (i.e. open rate). There are many schools of thought here. In all my research, I've found exhaustive breakdowns, trends, data, and recommendations from various … Continue reading The Secret to Great Email Subject Lines

Should I outsource my social media management?

It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?

How COVID Impacted My Business in 2020

2020 proved to be quite a disruptive year! During the onset of the pandemic, there were many unknowns. And many things still remain this way. The only real known was that big changes would take place as a result of COVID-19. As change tends to do, this caused a far-reaching ripple effect. I knew that … Continue reading How COVID Impacted My Business in 2020

8 Online Marketing Tips of Expert Marketers

We are continually witnessing the exponentially growing possibilities internet is offering to marketers. Therefore, it wouldn’t be wrong to state that online marketing has earned the rightfully deserved spotlight. With all the endless online pathways that business owners are now opting for, organizations have skyrocketed their revenues to extended limits. Leveraging on the latest online … Continue reading 8 Online Marketing Tips of Expert Marketers

5 Important Benefits of Outsourcing Content Creation and Marketing (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Background vector created by rawpixel.com - http://www.freepik.com Modern businesses need to have an online presence in order to thrive and grow, and that means publishing amazing … Continue reading 5 Important Benefits of Outsourcing Content Creation and Marketing (Guest Contribution from Keith Coppersmith)