On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! This July, my public relations consulting … Continue reading Lifestyle Businesses Deserve More Celebration
This guest article comes to us from Flexisource IT. Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. Small businesses rely heavily on customer reviews to increase the momentum of their growth. Potential buyers will search for reviews on … Continue reading The Impact of Customer Reviews on Small Business Reputation
When talking about an individual, your reputation is a huge piece of your personal brand. It's how your peers view your trustworthiness, credibility, accountability, and the value to bring to any given situation. Your reputation makes or breaks relationships, and can be the difference between seizing an opportunity or having it pass you by. Especially … Continue reading What is Reputation Management?
A brand is such a powerful and pervasive concept. What doesn't have a brand anymore? It's synonymous with identity. Even my elementary age children are well aware of brands and know how to spot them on commerials and packaging in every facet of life. So for businesses, and even individuals who are their business, having … Continue reading Struggling to Define Your Brand? Read This!
Have you ever felt out of control with your time? Like everyone and everything was vying for this limited resource and you had little say over where it went? Like your time was being disrespected or wasted on things that weren't serving your mission? I see you. I am you! Time management is one of … Continue reading How to Inventory Your Time
Happy New Year! January 1 always feels like a wave has just washed over the world. We come up for air feeling equal parts refreshed and flustered. It's a fresh start that holds hope that we will "do better" than the year before, but right from the start many of us set expectations for the … Continue reading Inspiration for a Focused and Fruitful New Year
In the world of business, every loyal customer you have is precious. You can basically think of them as gems—important, hard to find, and you will value them for a very long time. Consequently, because of this, customer acquisition is all the more crucial for your business. But it can get pricey, especially if you … Continue reading 5 Ways to Improve Your Customer Acquisition Costs
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Every so often we must … Continue reading 6 Signs of a Toxic Professional Relationship
I am a people pleaser. I find joy and value in making people feel liked and appreciated. It sounds innocent enough, but it can be hugely detrimental when running a business where delivering hard truths is not only necessary but at the crux of what I'm paid to do. Here's a funny phrase I've heard … Continue reading When the Customer is Not Always Right
'Tis the season for all those holiday marketing messages to come rolling into your inbox. You know what I'm talking about. The generic "Happy [insert holiday]!" with some canned graphic and a logo slapped on it. Maybe they come a few days before the actual holiday or more likely they ping you on the actual … Continue reading Does anyone really like holiday email messages?
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