A brand is such a powerful and pervasive concept. What doesn't have a brand anymore? It's synonymous with identity. Even my elementary age children are well aware of brands and know how to spot them on commerials and packaging in every facet of life. So for businesses, and even individuals who are their business, having … Continue reading Struggling to Define Your Brand? Read This!
There is no denying that content marketing is important for your business. It helps you build your credibility, spread awareness about your brand, and position yourself as a thought leader in the industry. But to do that, you must know how to communicate with your audience. For that to happen you need to create buyer … Continue reading Investing in Buyer Personas: Maximizing ROI in Your Content Marketing Campaigns
Today's blog post has a bit of a surprise twist. December 18 (also today) just happens to be my birthday! So I thought it fitting to give you a more personal glimpse into some of the best memories that have helped to define this past year. Though I have shared a whole lot of words … Continue reading Counting Every Blessing – Last Blog of 2023!
In the world of business, every loyal customer you have is precious. You can basically think of them as gems—important, hard to find, and you will value them for a very long time. Consequently, because of this, customer acquisition is all the more crucial for your business. But it can get pricey, especially if you … Continue reading 5 Ways to Improve Your Customer Acquisition Costs
I am a people pleaser. I find joy and value in making people feel liked and appreciated. It sounds innocent enough, but it can be hugely detrimental when running a business where delivering hard truths is not only necessary but at the crux of what I'm paid to do. Here's a funny phrase I've heard … Continue reading When the Customer is Not Always Right
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! It’s something you’ve likely told … Continue reading Are You Missing Out on the Dream Life You Already Have?
On July 1, Elon Musk tweeted that non-verified users will only be able to read 600 tweets per day. As a result, limiting the majority of Twitter users. Not long after, on July 5, Threads, a social media app linked to Instagram, was launched. Since Meta’s release of the Instagram Threads, it has been rivaling … Continue reading Exploring the Benefits and Drawbacks of Threads: Is it the Right Fit for SMEs?
By Rachel Edwards, Guest Blogger “Change is the only constant in life.” – Heraclitus, Greek philosopher Throughout life, everyone experiences change. Some changes lift our spirits and others break our hearts. But every change offers an opportunity. Fifteen years ago, my life changed dramatically for the better. I left a full-time PR director position to … Continue reading When Unexpected Change is Really the Right Next Step (Guest Contribution from Rachel Edwards)
Digital marketing can give any start-up business a competitive edge in a highly fast-paced and aggressive landscape. It can effectively overcome challenges and establish a foothold in any market. In this article, there are a couple of ways to leverage digital marketing to get the edge needed to ensure a startup business’s success. How To … Continue reading Digital Marketing: The Competitive Edge for Startups in Today’s Market
10 Things Every Startup Business Must Do Establishing a startup business is an exhilarating journey for entrepreneurs since it heralds endless possibilities and promises of a better future. However, the path of starting a business is not an easy one. It is riddled with challenges, legal hoops, and certain processes. On the bright side, to … Continue reading Boost Your Launch Success: The 10 Must-Dos Before Starting a Business
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