How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively use localization to grow your business. The pandemic's impact continues to be felt worldwide. Still, after surviving the last two years, businesses of all shapes and sizes, especially small … Continue reading How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

Are You Missing Out on the Dream Life You Already Have?

It’s something you’ve likely told yourself often, “It’s just a crazy day…week…month. Once I get through this burst of busyness, I’ll move slower, relax a little, take it easy.” Insert whatever are your most common words of choice, but you get what I mean. This belief is a common lie we tell ourselves because we … Continue reading Are You Missing Out on the Dream Life You Already Have?

Public Relations During the Holidays: How to Grab the Media’s Attention

For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a media pitch will be like screaming into the crowd at a rock concert. There is already so much noise in the atmosphere that it’s not likely you’ll gain the attention you’re … Continue reading Public Relations During the Holidays: How to Grab the Media’s Attention

How Businesses Can Get Ready for the Post-Pandemic Economy

The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy

Guide to Crafting an E-Commerce Customer Service Strategy

Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy

Integrity: The Single Most Important Quality in Business & Life

When asked, "What is the most important quality you want to find in another person?" You may first consider the context. Is this someone you're doing business with, working for, married to, or following under their leadership? It would appear that depending upon your relationship with a person, your view of their most important quality … Continue reading Integrity: The Single Most Important Quality in Business & Life

Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the … Continue reading Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)

The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. When you decide to become an entrepreneur or manage your own business, you know that you need to be visible on social media to have success. While the … Continue reading Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)

How To Organically Grow Your YouTube Channel

YouTube is a large social media platform where content creators can upload videos for fun, entertainment, or educational purposes and has close to 2billion users with content ranging from music, how-to videos, and other categories. Growing your YouTube channel may seem hard when your YouTube channel is still new, meaning you have to look for … Continue reading How To Organically Grow Your YouTube Channel

Should I outsource my social media management?

It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?