The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Change is inevitable. This statement is true for any business. Some businesses survive longer than others but eventually, they all have to innovate if they want to survive. Innovation was always a part of society; it just … Continue reading How a Lack of Innovation Can Cause Business Failure (Guest Contribution from Keith Coppersmith)
Outsourcing can be scary. I’ve heard some horror stories of business owners who have outsourced very important tasks to the wrong types of companies. In contrast, I’ve also seen, how certain tasks can be outsourced with extraordinary results that simply could not be replicated in-house for anywhere near the same cost. My advice is to … Continue reading Key Benefits of Hiring a Professional SEO Company to Handle Your Digital Marketing
So you’ve put in the hard work to establish the countless details of your new business or brand. Maybe you’re expanding your existing business into a new territory and needed to create a new brand to represent this. Or maybe your existing brand was long overdue for a fresh new look. No matter the reason … Continue reading 5 Tips for Effectively Launching a New Business or Brand
The following post comes to us from Patrick Bailey, a professional writer focusing on the fields of mental health, addiction, and living in recovery. Learn more about Patrick in his bio following his article. Being the best version of yourself is a powerful feeling, and it's one you can achieve no matter where you are … Continue reading 4 Ways to Become Your Most Confident Self (Contribution from Patrick Bailey)
Earlier this month I had the pleasure of heading back to my Alma mater, Penn State for the spring meeting of the Alumni Society Board on which I currently service as the Outreach Chair. In addition to much "official business," I enjoyed many authentic interactions with students, faculty, and other alums. This time around, it … Continue reading 37 Questions Every New Communications Grad Wants Answered
Tomorrow, December 18, I will turn 31 years old. Last year, as I entered this new decade of my life, I wrote about how I anticipated this new chapter to shift my entrepreneurial outlook and possibly my business model. Compared to 12 months ago, I would say things feel pretty similar. I was given some … Continue reading 31 Lessons from a 30-Something Entrepreneur
It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience. In this blog, I break down some … Continue reading Do I Need Advertising or Public Relations?