We're all driven by something. Professionally speaking, two of the biggest driving motivators are income and impact. Think of how this is playing out in your own life. Whatever you have chosen to do (or not do) with your life's work up to this moment has likely been influenced by your desire to either achieve … Continue reading What Drives Your Career – Income or Impact?
Much of entrepreneurship has been glamorized thanks to the rise of social media and movements like #bossbabe and the like. We see more people than ever before sharing the highlight reel of their entrepreneurial journey. Most often, what we see is carefully crafted content designed to portray success, wealth, freedom, comfort, and luxury. And while … Continue reading It’s Not All Sunshine: How to work through the “gray days”
It's common to hear that communication is key. And it's true. Clear, consistent communication is the essential foundation for any successful relationship. I imagine we can think of several instances in our personal and professional lives where communication has either helped or hindered the health of a relationship. Where communication is lacking, frustration will always … Continue reading Prioritizing Comprehension – Not Just Communication
This guest article comes to us from Flexisource IT. Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. Business outsourcing can give any company the boost it needs, whether it is a startup, a small to medium enterprise, or … Continue reading The Secrets to a Successful Business Outsourcing
As I’ve grown Bennis Public Relations from the ground up over the last 12 years, it’s come with an incredible amount of growth and wisdom that is realized far beyond my bottom line. Simply put, being a business owner is hard. Being a young, female business owner who started at age 23 added even more challenges. And if that … Continue reading The Decision that (Almost) Destroyed My Business Model – And What I Learned in the Process
How do you feel about promoting your business or your brand through your personal networks and social media channels? Do you think it's appropriate, even vital, for someone to share news about their business or professional accomplishments? Or do you view this as tacky, uninteresting, or even annoying? It's likely you fall somewhere along this … Continue reading Finding the Right Balance of Self Promotion
If you've been running a business for any length of time, it's likely you've invested in marketing strategies. And based on your business's size, budget, and goals, you may have also incorporated some paid media or advertising into your overall growth plan. But what about Public Relations? So often this is the missing piece that's … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch
There is no shortcut when it comes to website conversion. You might run various marketing strategies, invest in advertising, or endlessly optimize your pages. But none of this could provide a sure conversion, especially if not done correctly. You might get hundreds of visitors on your websites but less than 1% become a customer. Why … Continue reading Reasons Why Your Website Visitors are Not Converting
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! With Christmas right around the … Continue reading The Best Gifts of Entrepreneurship
Happy Thanksgiving week! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a joyful time of year. In order to get us in the holiday spirit this week, I wanted to focus on something that combines both public relations and entrepreneurship with Thanksgiving. As it ends up, this is not … Continue reading If My Business was a Thanksgiving Table
The Comm Entrepreneur 