Times are, well…weird. I say that because for some individuals, you are busier than ever trying to keep your head above water with new and changing needs as the result of COVID-19. And for others, things have slowed or come to a halt with your business and now you’re left with excess time and worry … Continue reading Finding Yourself with More Time on Your Hands? Use it to Grow Your Brand.
Current circumstances are “novel,” “unprecedented,” even “unchartered water.” These are the most popular catch phrases for every news article, video clip, blog post, and social media update coming across our news feeds. Trying to take in the constant stream of new information on COVID-19 feels like drinking out of a fire hose. Picture it. You’ll … Continue reading How Smart Businesses Are Responding to COVID-19
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The most essential goal of every brand is to ensure customer loyalty, satisfaction and engagement, among other things, of course. It all sounds pretty simple when you say it out loud. But is that really the … Continue reading 4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)
If you consider yourself a consultant, contractor, freelance, or anything similar, it’s so important to know that there is a ton of value in teaming up with other consultants – whether it be in different industries or the very same industry in which you work. Although this may seem simple and obvious on the surface, … Continue reading Collaborating with other Consultants: How to Grow Your Business by Working Together
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. No matter how big your business is or which industry you are involved with, if you don’t have an online presence, you might as well don’t exist. This sounds harsh but a website or social media … Continue reading SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)
The following post comes to us from James Buesing, a content writer for Momentum Life, a New Zealand-based life insurance company. You can learn more about James at the end of this article. A press release can be a key communication tool for businesses. It can help you communicate important information about your brand to the … Continue reading 7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)
Think about how often we use the words simple and easy interchangeably in our daily language. Phrases like: "It shouldn't take you much time, it's a pretty simple task...." or "That outline will be easy to draw up." These sentences might seem common, even accurate, but are they? Well, it depends. The distinction between these two … Continue reading The Paramount Difference Between Simple and Easy