On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! This July, my public relations consulting … Continue reading Lifestyle Businesses Deserve More Celebration
A brand is such a powerful and pervasive concept. What doesn't have a brand anymore? It's synonymous with identity. Even my elementary age children are well aware of brands and know how to spot them on commerials and packaging in every facet of life. So for businesses, and even individuals who are their business, having … Continue reading Struggling to Define Your Brand? Read This!
As all the best intentions of New Year's resolutions begin to wane around this time of year, as all of our hopes for creating major, lasting change in our lives feel distant and low priority, I want to encourage you with this bit of wisdom. You don't need to change everything in your life, just … Continue reading Changing the ‘Right’ Thing
Happy New Year! January 1 always feels like a wave has just washed over the world. We come up for air feeling equal parts refreshed and flustered. It's a fresh start that holds hope that we will "do better" than the year before, but right from the start many of us set expectations for the … Continue reading Inspiration for a Focused and Fruitful New Year
In the world of business, every loyal customer you have is precious. You can basically think of them as gems—important, hard to find, and you will value them for a very long time. Consequently, because of this, customer acquisition is all the more crucial for your business. But it can get pricey, especially if you … Continue reading 5 Ways to Improve Your Customer Acquisition Costs
This month, my public relations consulting business will celebrate its 12th anniversary! Now with a dozen years of entrepreneurship under my belt, I feel like I've finally gained insight, peace, and wisdom that can only come from racking up innumerable and immeasurable experiences. Most importantly, I've gained perspective. And this perspective has changed substantially over … Continue reading Lifestyle Businesses Deserve More Celebration
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Our society has led us … Continue reading Knowing When to Say No to New Business
In today's digital age, it's essential for businesses to have a robust social media presence. With over 3.6 billion people using social media globally, it's no surprise that companies are leveraging these platforms to reach out to their target audience and grow their client base. However, with so much competition out there, it can be … Continue reading 4 Tried-and-Tested Tips to Boost Your Business’s Client Base
In today's competitive world, standing out from the crowd is essential for businesses of all sizes. Building a strong brand identity is one way to do this. A successful brand identity can help businesses create trust and loyalty with customers, differentiate from competitors, and ultimately drive sales and revenue. Importance of brand identity Before we … Continue reading Essential Tips for Building a Strong Brand Identity
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! When was the last time … Continue reading Living in the Steady State: How to make consistency a lifestyle
The Comm Entrepreneur 