The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Change is inevitable. This statement is true for any business. Some businesses survive longer than others but eventually, they all have to innovate if they want to survive. Innovation was always a part of society; it just … Continue reading How a Lack of Innovation Can Cause Business Failure (Guest Contribution from Keith Coppersmith)
The following post comes to us from Brittany Wolfe, full-time blogger and professional writer. Brittany can be reached at firstname.lastname@example.org. SEO has become the new sensation to the marketing world. However, there must be several people who are out to find the answers as to what makes an SEO firm so unique that the small … Continue reading What Makes an SEO Company so Special for a Small Business (Contribution from Brittany Wolfe)
(As retold by a mom and entrepreneur) Twas the day before Christmas, when all through the house not a computer was running, not even a mouse. Cords and chargers were stowed with care, in hopes we had strength to leave them there. One sleepy critter was nestled snug in her bed, while visions of toy … Continue reading Twas the Day Before Christmas (The Business Owner’s Version)
It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience. In this blog, I break down some … Continue reading Do I Need Advertising or Public Relations?
As a sole proprietor, you can feel like a “one man band” in your business. While there are certainly perks of running a lean operation where you answer only to yourself, when it comes to growth, it can be hard to figure out the right way to scale your business. After all, many people would … Continue reading How to Scale Your Business as a Sole Proprietor
When it comes to the relationship between Public Relations and advertising and how each impacts your business, they offer two contrasting, yet complementary opportunities. And when opportunity knocks - especially at two different doors - you are best to open both. As a business owner you know that nothing should function within its own silo. … Continue reading How Public Relations Makes Advertising More Effective
Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations