5 Tips for Effectively Launching a New Business or Brand

So you’ve put in the hard work to establish the countless details of your new business or brand. Maybe you’re expanding your existing business into a new territory and needed to create a new brand to represent this. Or maybe your existing brand was long overdue for a fresh new look. No matter the reason … Continue reading 5 Tips for Effectively Launching a New Business or Brand

3 Tips for Improving the Speed of Your Website (Contribution from Nick Galov)

The following post comes to us from Nick Galov, Community Manager at Hosting Tribunal. In this article Nick shares insight and expertise to help businesses improve the speed of their websites.  Everybody knows you need strong content to have a successful website. However, content is not everything. You also need good website performance or else nobody … Continue reading 3 Tips for Improving the Speed of Your Website (Contribution from Nick Galov)

What’s More Important: Your Story…Or How You Tell It?

It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?

Twas the Day Before Christmas (The Business Owner’s Version)

(As retold by a mom and entrepreneur) Twas the day before Christmas, when all through the house not a computer was running, not even a mouse. Cords and chargers were stowed with care, in hopes we had strength to leave them there. One sleepy critter was nestled snug in her bed, while visions of toy … Continue reading Twas the Day Before Christmas (The Business Owner’s Version)

How to Find the Perfect Name For Your Business (Guest Contribution from Squadhelp)

The following post comes to us from Grant Polachek, Director of Marketing at Squadhelp.com, the worlds #1 naming platform serving businesses of all sizes and industries, from small startups to some of the world's largest corporations. Get inspired by exploring these winning brand name ideas. Naming your business is a crucial piece of launching your … Continue reading How to Find the Perfect Name For Your Business (Guest Contribution from Squadhelp)

7 Tips to Help College Seniors Prepare for the Real World

Though it may seem far off for college seniors, life in the real world is coming at you fast. Sure, you may be thinking about your next steps to become gainfully employed, but are you really taking action to prepare yourself? Right now is the best time to put the effort into doing everything you … Continue reading 7 Tips to Help College Seniors Prepare for the Real World

5 Things My Clients Have Taught Me About Public Relations

Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations