In today's digital age, it's essential for businesses to have a robust social media presence. With over 3.6 billion people using social media globally, it's no surprise that companies are leveraging these platforms to reach out to their target audience and grow their client base. However, with so much competition out there, it can be … Continue reading 4 Tried-and-Tested Tips to Boost Your Business’s Client Base
In today's competitive world, standing out from the crowd is essential for businesses of all sizes. Building a strong brand identity is one way to do this. A successful brand identity can help businesses create trust and loyalty with customers, differentiate from competitors, and ultimately drive sales and revenue. Importance of brand identity Before we … Continue reading Essential Tips for Building a Strong Brand Identity
Social media marketing has become an essential part of any successful digital marketing strategy. It's an effective way to promote your brand, engage with your audience, and drive traffic to your website. Not understanding your audience One common mistake that businesses make in social media marketing is not understanding their audience. It's essential to know … Continue reading The Pitfalls of Social Media Marketing: How to Steer Clear of Common Mistakes
By Niki Vriens, Guest Blogger, Freelance Creative Communications How consumers arrived at a preference for valuable content With a deluge of content crowding social feeds and inboxes, brands today are vigorously competing for customer attention–and what’s more–loyalty. It’s no easy feat. With so many new products and services coming to market each day, it becomes … Continue reading Building Customer Loyalty through Content Marketing (Guest Contribution from Niki Vriens)
It's common to hear that communication is key. And it's true. Clear, consistent communication is the essential foundation for any successful relationship. I imagine we can think of several instances in our personal and professional lives where communication has either helped or hindered the health of a relationship. Where communication is lacking, frustration will always … Continue reading Prioritizing Comprehension – Not Just Communication
If you've been running a business for any length of time, it's likely you've invested in marketing strategies. And based on your business's size, budget, and goals, you may have also incorporated some paid media or advertising into your overall growth plan. But what about Public Relations? So often this is the missing piece that's … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch
Starting a new business is as exciting as it is challenging and overwhelming. In the beginning, the focus is often on making sales and growth. Simply put, it is about ensuring the survival and prosperity of your business. So, how do savvy new business owners increase sales and gain traction? Through smart and efficient business … Continue reading Tips for Effectively Marketing Your New Business
Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a … Continue reading 6 Things to Keep in Mind When Redesigning a Website
Customers are the lifeblood of any business. They are the ones who generate revenue by purchasing products and enhancing sales. So bringing the best customer support techniques to improve their journey is the responsibility of the businesses. But before we dive deeper into that, let's first understand what's meant by the 'User Journey.' The user … Continue reading Best Customer Support Techniques to Improve User Journey
In today's world, content is king. And to create effective, engaging content, you need the right tools. That's where content creation software comes in. Content creation software is a type of software that helps you create content more efficiently. It can help you come up with ideas, format your content, and publish it online. If … Continue reading Best Digital Content Creation Tools to Grow Your Business (Guest Contribution from Survey Examiner)
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