This guest article comes to us from Flexisource IT. Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. Small businesses rely heavily on customer reviews to increase the momentum of their growth. Potential buyers will search for reviews on … Continue reading The Impact of Customer Reviews on Small Business Reputation
When talking about an individual, your reputation is a huge piece of your personal brand. It's how your peers view your trustworthiness, credibility, accountability, and the value to bring to any given situation. Your reputation makes or breaks relationships, and can be the difference between seizing an opportunity or having it pass you by. Especially … Continue reading What is Reputation Management?
A brand is such a powerful and pervasive concept. What doesn't have a brand anymore? It's synonymous with identity. Even my elementary age children are well aware of brands and know how to spot them on commerials and packaging in every facet of life. So for businesses, and even individuals who are their business, having … Continue reading Struggling to Define Your Brand? Read This!
'Tis the season for all those holiday marketing messages to come rolling into your inbox. You know what I'm talking about. The generic "Happy [insert holiday]!" with some canned graphic and a logo slapped on it. Maybe they come a few days before the actual holiday or more likely they ping you on the actual … Continue reading Does anyone really like holiday email messages?
By Rachel Edwards, Guest Blogger “Change is the only constant in life.” – Heraclitus, Greek philosopher Throughout life, everyone experiences change. Some changes lift our spirits and others break our hearts. But every change offers an opportunity. Fifteen years ago, my life changed dramatically for the better. I left a full-time PR director position to … Continue reading When Unexpected Change is Really the Right Next Step (Guest Contribution from Rachel Edwards)
In today's digital age, it's essential for businesses to have a robust social media presence. With over 3.6 billion people using social media globally, it's no surprise that companies are leveraging these platforms to reach out to their target audience and grow their client base. However, with so much competition out there, it can be … Continue reading 4 Tried-and-Tested Tips to Boost Your Business’s Client Base
In today's competitive world, standing out from the crowd is essential for businesses of all sizes. Building a strong brand identity is one way to do this. A successful brand identity can help businesses create trust and loyalty with customers, differentiate from competitors, and ultimately drive sales and revenue. Importance of brand identity Before we … Continue reading Essential Tips for Building a Strong Brand Identity
Social media marketing has become an essential part of any successful digital marketing strategy. It's an effective way to promote your brand, engage with your audience, and drive traffic to your website. Not understanding your audience One common mistake that businesses make in social media marketing is not understanding their audience. It's essential to know … Continue reading The Pitfalls of Social Media Marketing: How to Steer Clear of Common Mistakes
By Niki Vriens, Guest Blogger, Freelance Creative Communications How consumers arrived at a preference for valuable content With a deluge of content crowding social feeds and inboxes, brands today are vigorously competing for customer attention–and what’s more–loyalty. It’s no easy feat. With so many new products and services coming to market each day, it becomes … Continue reading Building Customer Loyalty through Content Marketing (Guest Contribution from Niki Vriens)
It's common to hear that communication is key. And it's true. Clear, consistent communication is the essential foundation for any successful relationship. I imagine we can think of several instances in our personal and professional lives where communication has either helped or hindered the health of a relationship. Where communication is lacking, frustration will always … Continue reading Prioritizing Comprehension – Not Just Communication
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