The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Time. It's the one commodity … Continue reading How to Be Respectful of Other People’s Time
In today's digital age, it's essential for businesses to have a robust social media presence. With over 3.6 billion people using social media globally, it's no surprise that companies are leveraging these platforms to reach out to their target audience and grow their client base. However, with so much competition out there, it can be … Continue reading 4 Tried-and-Tested Tips to Boost Your Business’s Client Base
In today's competitive world, standing out from the crowd is essential for businesses of all sizes. Building a strong brand identity is one way to do this. A successful brand identity can help businesses create trust and loyalty with customers, differentiate from competitors, and ultimately drive sales and revenue. Importance of brand identity Before we … Continue reading Essential Tips for Building a Strong Brand Identity
You have probably experienced this before: You logged into Google Analytics for your usual reporting routine and saw an unexpected drop in your website’s organic traffic. While you might feel betrayed, since you have done everything, you can, there are ways to recover website traffic and get back on track. In this article, we are … Continue reading Sudden Drop in Traffic Getting You Down? Check Out These 8 Important Tips
Social media marketing has become an essential part of any successful digital marketing strategy. It's an effective way to promote your brand, engage with your audience, and drive traffic to your website. Not understanding your audience One common mistake that businesses make in social media marketing is not understanding their audience. It's essential to know … Continue reading The Pitfalls of Social Media Marketing: How to Steer Clear of Common Mistakes
What is SEO? Search engine optimization, commonly known as SEO, is the practice of optimizing your website and its content to improve its visibility and rank higher in search engine results pages (SERPs). The ultimate goal of SEO is to attract more organic traffic to your website from search engines like Google, Bing, and Yahoo. … Continue reading The Ultimate Guide to Understanding SEO and Its Importance in Digital Marketing
This guest contribution comes from Flexisource. Flexisource IT provides a gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. In this fast-paced digital era, digital marketing is a vital aspect of business. It enables your brand to reach out, engage with your audience, and … Continue reading Winning Your Digital Battle: Top 7 Digital Marketing Mistakes You Need to Avoid
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Spring is the season for … Continue reading The Modern Guide to Planning a Business Grand Opening Event
By Niki Vriens, Guest Blogger, Freelance Creative Communications How consumers arrived at a preference for valuable content With a deluge of content crowding social feeds and inboxes, brands today are vigorously competing for customer attention–and what’s more–loyalty. It’s no easy feat. With so many new products and services coming to market each day, it becomes … Continue reading Building Customer Loyalty through Content Marketing (Guest Contribution from Niki Vriens)
Much of entrepreneurship has been glamorized thanks to the rise of social media and movements like #bossbabe and the like. We see more people than ever before sharing the highlight reel of their entrepreneurial journey. Most often, what we see is carefully crafted content designed to portray success, wealth, freedom, comfort, and luxury. And while … Continue reading It’s Not All Sunshine: How to work through the “gray days”
The Comm Entrepreneur 