How to Plan a Successful Community Event

Different events require different expertise to plan and execute. A wedding planner and a corporate event planner will tell you that while there may be some fundamental truths to event planning that span various industries, these endeavors couldn’t be more unique. Throughout my career in public relations and strategic communications, my event planning expertise most … Continue reading How to Plan a Successful Community Event

The Decision that (Almost) Destroyed My Business Model – And What I Learned in the Process

As I’ve grown Bennis Public Relations from the ground up over the last 12 years, it’s come with an incredible amount of growth and wisdom that is realized far beyond my bottom line. Simply put, being a business owner is hard. Being a young, female business owner who started at age 23 added even more challenges. And if that … Continue reading The Decision that (Almost) Destroyed My Business Model – And What I Learned in the Process

Want better control over your time? You have to get up early!

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! I wasn’t always an early … Continue reading Want better control over your time? You have to get up early!

The Best Articles for Entrepreneurs from 2022

As we look to the start of a new year, we hold hopes and aspirations for what this next chapter will bring. But let’s not forget to pause and reflect on the wisdom and experience gained from this last year – and be sure to pack it with us on this next trip around the … Continue reading The Best Articles for Entrepreneurs from 2022

Tips for Effectively Marketing Your New Business

Starting a new business is as exciting as it is challenging and overwhelming. In the beginning, the focus is often on making sales and growth. Simply put, it is about ensuring the survival and prosperity of your business. So, how do savvy new business owners increase sales and gain traction? Through smart and efficient business … Continue reading Tips for Effectively Marketing Your New Business

The Best Gifts of Entrepreneurship

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! With Christmas right around the … Continue reading The Best Gifts of Entrepreneurship

Comments You Never Want to Hear About Your Website and How to Avoid Them

You put so much effort into the design and content writing for your website to make your site into a beautiful digital storefront or digital representation of your brand. However, effort alone will not make up for a poor strategy when it comes to driving your users to consume the information in the way you … Continue reading Comments You Never Want to Hear About Your Website and How to Avoid Them

6 Things to Keep in Mind When Redesigning a Website

Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a … Continue reading 6 Things to Keep in Mind When Redesigning a Website

Destination Addiction: Always Striving, Never Arriving

Destination Addiction is a real threat to our society. No, it's not the constant wanderlust of the seasoned traveler, though that is one form it may take. In actuality, the definition is far broader and far more relatable than you might imagine. Destination Addiction is the belief that happiness can be found only in a … Continue reading Destination Addiction: Always Striving, Never Arriving

Best Customer Support Techniques to Improve User Journey

Customers are the lifeblood of any business. They are the ones who generate revenue by purchasing products and enhancing sales. So bringing the best customer support techniques to improve their journey is the responsibility of the businesses. But before we dive deeper into that, let's first understand what's meant by the 'User Journey.' The user … Continue reading Best Customer Support Techniques to Improve User Journey