What’s More Important: Your Story…Or How You Tell It?

It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?

Twas the Day Before Christmas (The Business Owner’s Version)

(As retold by a mom and entrepreneur) Twas the day before Christmas, when all through the house not a computer was running, not even a mouse. Cords and chargers were stowed with care, in hopes we had strength to leave them there. One sleepy critter was nestled snug in her bed, while visions of toy … Continue reading Twas the Day Before Christmas (The Business Owner’s Version)

7 Tips to Help College Seniors Prepare for the Real World

Though it may seem far off for college seniors, life in the real world is coming at you fast. Sure, you may be thinking about your next steps to become gainfully employed, but are you really taking action to prepare yourself? Right now is the best time to put the effort into doing everything you … Continue reading 7 Tips to Help College Seniors Prepare for the Real World

How to Create the Job You Want

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Now entering my seventh year … Continue reading How to Create the Job You Want

How to Promote Your Business Using Public Relations

So your business has done something awesome. Maybe you’ve set a new record, received an award, given back to the community or opened a new location. You want to get credit for your good work, but you’re not sure how to get anyone to pay attention. What can you do? The good news is there … Continue reading How to Promote Your Business Using Public Relations

Common SEO Myths for Local Businesses (Guest Blog by Michael Hayes)

The following post comes to us from Michael Hayes, founder and CEO of Darby Hayes Consulting, a full service Internet Marketing agency based out of NYC. Common SEO Myths for Local Businesses SEO can be a tricky and sensitive subject, both for professional SEO practitioners and for local businesses. Due to the fact that there … Continue reading Common SEO Myths for Local Businesses (Guest Blog by Michael Hayes)

How to Create the Job You Want

Now entering my seventh year of managing my own Public Relations firm in Harrisburg, Pennsylvania, I've learned quite a few things about creating the job you want. I was fortunate to have the realization early on in my career that my dream job didn't exist. If I wanted it, I had to create it. So … Continue reading How to Create the Job You Want