The Decision that (Almost) Destroyed My Business Model – And What I Learned in the Process

As I’ve grown Bennis Public Relations from the ground up over the last 12 years, it’s come with an incredible amount of growth and wisdom that is realized far beyond my bottom line. Simply put, being a business owner is hard. Being a young, female business owner who started at age 23 added even more challenges. And if that … Continue reading The Decision that (Almost) Destroyed My Business Model – And What I Learned in the Process

How to Start Your Business’s Public Relations Strategy from Scratch

If you've been running a business for any length of time, it's likely you've invested in marketing strategies. And based on your business's size, budget, and goals, you may have also incorporated some paid media or advertising into your overall growth plan. But what about Public Relations? So often this is the missing piece that's … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch

Tips for Effectively Marketing Your New Business

Starting a new business is as exciting as it is challenging and overwhelming. In the beginning, the focus is often on making sales and growth. Simply put, it is about ensuring the survival and prosperity of your business. So, how do savvy new business owners increase sales and gain traction? Through smart and efficient business … Continue reading Tips for Effectively Marketing Your New Business

Struggling to Keep Up With Your Blog?

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! For anyone who has the … Continue reading Struggling to Keep Up With Your Blog?

How to Stay Focused When Conflict and Negativity Seep Into the Workplace

Meeting the daily demands of your career is challenging enough, let alone adding on conflict and negativity which creates a whole other hurdle to cross. This could be a conflict in a professional relationship or a personal one; both are equally distracting and painful to navigate. If you're like me, I don't like conflict. I … Continue reading How to Stay Focused When Conflict and Negativity Seep Into the Workplace

Balancing Work and Summer Schedules

If you’re a working parent of school-age children, summer can really throw a curveball into family schedules. Your work schedule and professional responsibilities haven’t changed, for the most part, but now you have kids’ schedules (or lack thereof) to merge into an already busy calendar. How does it all work? Can it work? We’ve now … Continue reading Balancing Work and Summer Schedules

How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively use localization to grow your business. The pandemic's impact continues to be felt worldwide. Still, after surviving the last two years, businesses of all shapes and sizes, especially small … Continue reading How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

5 Tips for Effectively Launching a New Business or Brand

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! So you’ve put in the … Continue reading 5 Tips for Effectively Launching a New Business or Brand

Revisiting “Entrepreneur at Age 30”

As much as I would like to claim today is my 30th birthday, I must offer the disclaimer that this post was originally published on December 18, 2017. So while this year, in T-minus 5 days, I will be celebrating my 34th birthday, I wanted to share an important blog post you may have missed … Continue reading Revisiting “Entrepreneur at Age 30”

Unique Benefits of Choosing Solo Entrepreneurship

My senior year of college at Penn State University, I chose to complete my capstone Public Relations project - one that entire semester was centered on - by myself. While other students formed groups to divide and conquer the hefty task list, I was the first and only person to ask my professor if I … Continue reading Unique Benefits of Choosing Solo Entrepreneurship