5 Tips for Effectively Launching a New Business or Brand

So you’ve put in the hard work to establish the countless details of your new business or brand. Maybe you’re expanding your existing business into a new territory and needed to create a new brand to represent this. Or maybe your existing brand was long overdue for a fresh new look. No matter the reason … Continue reading 5 Tips for Effectively Launching a New Business or Brand

4 Ways to Become Your Most Confident Self (Contribution from Patrick Bailey)

The following post comes to us from Patrick Bailey, a professional writer focusing on the fields of mental health, addiction, and living in recovery. Learn more about Patrick in his bio following his article. Being the best version of yourself is a powerful feeling, and it's one you can achieve no matter where you are … Continue reading 4 Ways to Become Your Most Confident Self (Contribution from Patrick Bailey)

6 Tips to Push Through Procrastination

If there is anyone who can say they have never once struggled with procrastination, brain block or fighting off distractions to stay on task, I would be highly interested in talking to this person. Either they are a machine or they don’t know how to identify the urge to procrastinate and do it unknowingly. I’d … Continue reading 6 Tips to Push Through Procrastination

What’s More Important: Your Story…Or How You Tell It?

It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?

Do I Need Advertising or Public Relations?

It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience. In this blog, I break down some … Continue reading Do I Need Advertising or Public Relations?

How to Scale Your Business as a Sole Proprietor

As a sole proprietor, you can feel like a “one man band” in your business. While there are certainly perks of running a lean operation where you answer only to yourself,  when it comes to growth, it can be hard to figure out the right way to scale your business. After all, many people would … Continue reading How to Scale Your Business as a Sole Proprietor

How to Stay Focused While Working from Home

It’s becoming more and more common for people to work from home, either full-time or even just a few days per week. If your career allows you to work virtually, it’s likely you’ve found yourself trying to be productive at home only to be derailed by a myriad of different distractions. For the last seven … Continue reading How to Stay Focused While Working from Home